Over the past 5 years we've listened to, learned from, and been
continuously inspired by brides and bridesmaids who chose Weddington Way
for their big day (over 2 million to be exact!). Throughout the
process, we've had one goal in mind: to provide the best bridesmaid
dress shopping experience on earth. In 2012, we pioneered social
shopping and introduced our virtual showroom platform for brides to
coordinate with their girls. And while that was amazing and helpful, we
couldn't shy away from the truth that actually...bridesmaid dress
shopping was still kinda tricky. Different body shapes, long lead times,
a looot of opinions, and after all the fuss - a dress that still didn't
seem to fit quite right.