Over the past 5 years we've listened to, learned from, and been continuously inspired by brides and bridesmaids who chose Weddington Way for their big day (over 2 million to be exact!). Throughout the process, we've had one goal in mind: to provide the best bridesmaid dress shopping experience on earth. In 2012, we pioneered social shopping and introduced our virtual showroom platform for brides to coordinate with their girls. And while that was amazing and helpful, we couldn't shy away from the truth that actually...bridesmaid dress shopping was still kinda tricky. Different body shapes, long lead times, a looot of opinions, and after all the fuss - a dress that still didn't seem to fit quite right.
